Keyword: marketing

15 results found.

Research Article
Social proof is ineffective at spurring costly pro-environmental household investments
Philipp T. Schneider, Vincent Buskens, Arnout van de Rijt
Online Journal of Communication and Media Technologies, 13(4), October 2023, e202351, https://doi.org/10.30935/ojcmt/13655
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Research Article
Emotional brand communication on social media to foster financial well-being
Charmaine du Plessis
Online Journal of Communication and Media Technologies, 13(4), October 2023, e202342, https://doi.org/10.30935/ojcmt/13452
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Research Article
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Noor Ul Hadi, Nadia Aslam
Online Journal of Communication and Media Technologies, 13(1), January 2023, e202302, https://doi.org/10.30935/ojcmt/12784
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Research Article
Googling for Schools: Do K-12 School Districts Purchase Adwords to Drive Website Traffic?
Joshua Childs, Zach Taylor
Online Journal of Communication and Media Technologies, 12(3), July 2022, e202215, https://doi.org/10.30935/ojcmt/12020
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Research Article
Impact of Social Media Marketing on Brand Love: Promoting Loyalty in the Restaurant Landscape of Pakistan
Mohammad Danial Ibrahim Sikandar, Qazi Mohammed Ahmed
Online Journal of Communication and Media Technologies, 9(4), October 2019, e201927, https://doi.org/10.29333/ojcmt/5953
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Research Article
Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender
Madeeha Irshad, Muhammad Shakil Ahmad
Online Journal of Communication and Media Technologies, 9(4), October 2019, e201920, https://doi.org/10.29333/ojcmt/5865
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Research Article
Is Selfie Moving Towards Popular Culture? - Application of Selfie Phenomenon and Extension of Digital Self in Television Ads
Falguni Vasavada Oza, Khyati Jagani
Online Journal of Communication and Media Technologies, 7(4), October 2017, 118-131, https://doi.org/10.29333/ojcmt/2613
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Research Article
Insta-Shopping of Turkish Fashion
Umut Ayman, Anıl Kemal Kaya
Online Journal of Communication and Media Technologies, 6(December 2016 - Special Issue), 2016, 86-97, https://doi.org/10.30935/ojcmt/5643
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Research Article
Generation Z's Motivations for Following Brands on Facebook Brand Fan Pages: A Focus Group Study
Gülçin İpek Emeksiz
Online Journal of Communication and Media Technologies, 6(December 2016 - Special Issue), 2016, 47-68, https://doi.org/10.30935/ojcmt/5641
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Research Article
Green Marketing and the Green Product Buying Behaviors of Consumers: An Application in Ataturk University
M. Serdar Ercis, Arzu Kalafat Cat
Online Journal of Communication and Media Technologies, 6(2), April 2016, 59-73, https://doi.org/10.29333/ojcmt/2547
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Research Article
Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign
Caglar Genc
Online Journal of Communication and Media Technologies, 6(2), April 2016, 20-37, https://doi.org/10.29333/ojcmt/2545
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Research Article
Social Media Advertising/Marketing: A Study of Awareness, Attitude and Responsiveness by Nigerian Youths
Nkiru Esther Otugo, Chikezie Emmanuel Uzuegbunam, Chinedu Okey Obikeze
Online Journal of Communication and Media Technologies, 5(December 2015 - Special Issue), 2015, 117-140, https://doi.org/10.30935/ojcmt/5679
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Research Article
Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook
Bettina Lis, Jonathan Schulz
Online Journal of Communication and Media Technologies, 4(4), October 2014, 14-33, https://doi.org/10.29333/ojcmt/2484
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Research Article
Bestsellers beyond Bestsellers: The Success of a Good Story
Michael Wright Johnson
Online Journal of Communication and Media Technologies, 4(4), October 2014, 1-13, https://doi.org/10.29333/ojcmt/2483
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Research Article
Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector
Mehmet Serdar Ercis
Online Journal of Communication and Media Technologies, 1(3), July 2011, 83-95, https://doi.org/10.30935/ojcmt/2340
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