Keyword: influencer

4 results found.

Research Article
Micro-influencers: An emerging profession not yet recognized, with a tarnished reputation
Clara Marchán Sanz, Erika Fernández Gómez, Beatriz Feijoo
Online Journal of Communication and Media Technologies, 15(2), April 2025, e202515, https://doi.org/10.30935/ojcmt/16179
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Research Article
An examination of cyberbullying among Zimbabwean female social media influencers
Betina Moffat
Online Journal of Communication and Media Technologies, 14(4), October 2024, e202451, https://doi.org/10.30935/ojcmt/15016
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Research Article
Impact and engagement of sport & fitness influencers: A challenge for health education media literacy
David Recio Moreno, Javier Gil Quintana, Efrén Romero Riaño
Online Journal of Communication and Media Technologies, 13(3), July 2023, e202334, https://doi.org/10.30935/ojcmt/13309
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Research Article
Trust in social media influencers and purchase intention: An empirical analysis
Zeynep Alkan, Sevilay Ulas
Online Journal of Communication and Media Technologies, 13(1), January 2023, e202301, https://doi.org/10.30935/ojcmt/12783
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