Keyword: branding

9 results found.

Research Article
Communicating national identity markers in official tourism commercials: The challenge of overrepresentation
Teodora Kiryakova-Dineva
Online Journal of Communication and Media Technologies, 15(3), July 2025, e202527, https://doi.org/10.30935/ojcmt/16805
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Research Article
Beyond the image: A quantitative investigation of effects of public relations strategies on personal branding, communication practices, and reputation management
Mohammed Murdhi Alshammari, Salem Sabah Matar Alshammari
Online Journal of Communication and Media Technologies, 15(1), January 2025, e202509, https://doi.org/10.30935/ojcmt/15950
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Research Article
Employing social media in building academic brands of the UAE’s universities: A comparative analysis
Shujun Jiang, Khalaf Tahat, Ahmed El Gody, Ahmed Al Mansoori
Online Journal of Communication and Media Technologies, 15(1), January 2025, e202505, https://doi.org/10.30935/ojcmt/15872
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Research Article
The role of strategic online engagement and content curation in professional branding and career advancement on social media platforms
Pavel N. Ustin, Natalia N. Udina, Elena V. Grib, Roza L. Budkevich, Andrey V. Korzhuev, Nikolay N. Kosarenko
Online Journal of Communication and Media Technologies, 14(3), July 2024, e202442, https://doi.org/10.30935/ojcmt/14772
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Research Article
Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan)
Elena Sergeevna Doroschuk, Tatiana Sergeevna Staroverova
Online Journal of Communication and Media Technologies, 9(4), October 2019, e201930, https://doi.org/10.29333/ojcmt/6276
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Research Article
Do Emotions Pay Off? Effects of Media Brand Emotions on Cognitive Relief, Identification and Prestige
Kati Förster
Online Journal of Communication and Media Technologies, 4(4), October 2014, 34-57, https://doi.org/10.29333/ojcmt/2485
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Research Article
Culture and Identity in Brazilian Fashion: A Semiotic Approach
Maria Carolina Garcia, Ana Paula de Miranda
Online Journal of Communication and Media Technologies, 3(January 2013 - Special Issue), 2013, 25-35, https://doi.org/10.30935/ojcmt/5708
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Research Article
Name Brand: The Rise of the Independent Reporter Through Social Media
Brad Schultz, Mary Lou Sheffer
Online Journal of Communication and Media Technologies, 2(3), July 2012, 93-112, https://doi.org/10.29333/ojcmt/2391
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Research Article
Using Social Media for Branding in Publishing
Bettina Lis, Jennifer Berz
Online Journal of Communication and Media Technologies, 1(4), October 2011, 193-213, https://doi.org/10.29333/ojcmt/2350
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