Keyword: advertising

23 results found.

Research Article
Micro-influencers: An emerging profession not yet recognized, with a tarnished reputation
Clara Marchán Sanz, Erika Fernández Gómez, Beatriz Feijoo
Online Journal of Communication and Media Technologies, 15(2), April 2025, e202515, https://doi.org/10.30935/ojcmt/16179
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Research Article
Specificities Introduced by Mobile Phones in the Relationship Between Children and Commercial Content
Beatriz Feijoo, Charo Sádaba
Online Journal of Communication and Media Technologies, 12(4), October 2022, e202227, https://doi.org/10.30935/ojcmt/12338
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Research Article
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
Chimeziem E. Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir
Online Journal of Communication and Media Technologies, 12(1), January 2022, e202204, https://doi.org/10.30935/ojcmt/11432
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Research Article
Automobile Media Discourse: Verbal Media Presentation of the Electric Cars
Marina R. Zheltukhina, Gennady G. Slyshkin, Conchita García Caselles, Natalia V. Dubinina, Liudmila A. Borbotko, Anna Yu. Shirokikh, Helen V. Sausheva
Online Journal of Communication and Media Technologies, 10(3), July 2020, e202012, https://doi.org/10.29333/ojcmt/7933
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Research Article
Digital Transformation in Marketing Mobile Phones Industry: Evaluating Marketers Strategies for Cross-Cultural Advertisements
Rabiya Arshad, Moazzam Naseer
Online Journal of Communication and Media Technologies, 9(3), July 2019, e201915, https://doi.org/10.29333/ojcmt/5841
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Research Article
Native Advertising on TV: Effects of Ad Format and Media Context
Chad Whittle, Fei Xue
Online Journal of Communication and Media Technologies, 8(3), July 2018, 203-214, https://doi.org/10.12973/ojcmt/2651
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Research Article
Glocal Advertising Strategies of Global Companies on Changing Media Platforms
İbrahim Dalkılıç
Online Journal of Communication and Media Technologies, 7(December 2017 - Special Issue), 2017, 22-27
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Research Article
Post It, Share It, Like It: Motivations behind Wedding Posts on Social Media among Nigerian Youth
Saudat Sallah ABDULBAQI, Abdulgaffar Olawale ARIKEWUYO, Olabola Taye OMISORE
Online Journal of Communication and Media Technologies, 7(December 2017 - Special Issue), 2017, 57-66, https://doi.org/10.30935/ojcmt/2626
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Research Article
Advertising Avoidance: A Consumer Socialization Perspective
Federico de Gregorio, Jong-Hyuok Jung, Yongjung Sung
Online Journal of Communication and Media Technologies, 7(3), July 2017, 1-26, https://doi.org/10.29333/ojcmt/2597
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Research Article
Impact of Television Media in Influencing Consumer Buying Behaviour Through Humourous Adverstisements
N. Senthilkumar, S. Venkatesh
Online Journal of Communication and Media Technologies, 7(2), April 2017, 71-95, https://doi.org/10.29333/ojcmt/2592
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Research Article
Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies
Okorie Nelson, Agbaleke Deborah
Online Journal of Communication and Media Technologies, 7(1), January 2017, 15-32, https://doi.org/10.29333/ojcmt/2577
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Research Article
Social Media Advertising/Marketing: A Study of Awareness, Attitude and Responsiveness by Nigerian Youths
Nkiru Esther Otugo, Chikezie Emmanuel Uzuegbunam, Chinedu Okey Obikeze
Online Journal of Communication and Media Technologies, 5(December 2015 - Special Issue), 2015, 117-140, https://doi.org/10.30935/ojcmt/5679
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Research Article
Appeals, Sexual Images, Visual Metaphors and Themes: Differences in Condom Print Ads across Four Continents
Jo-Yun Li, Lulu Rodriguez
Online Journal of Communication and Media Technologies, 5(3), July 2015, 37-66, https://doi.org/10.29333/ojcmt/2515
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Research Article
The Efficacy of Religious Outdoor Advertising in the Southern United States
Jefferson Spurlock
Online Journal of Communication and Media Technologies, 4(3), July 2014, 170-189, https://doi.org/10.29333/ojcmt/2480
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Research Article
Taming the Information Beast: Content Customization and Its Impact on Media Enjoyment for Online Consumers
Laura F. Bright
Online Journal of Communication and Media Technologies, 4(3), July 2014, 143-169, https://doi.org/10.29333/ojcmt/2479
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Research Article
Emotional Appeals are used in Social Advertising: Content Analysis on Turkish Case
Rasime Ayhan Yilmaz, Mesude Canan Ozturk
Online Journal of Communication and Media Technologies, 3(3), July 2013, 74-90, https://doi.org/10.29333/ojcmt/2435
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Research Article
Smart Choice: Smartphone Users’ Intentions to Accept Mobile Advertising
Jong-Hyuok Jung, Yonjung Sung, Wei-Na Lee
Online Journal of Communication and Media Technologies, 3(2), April 2013, 187-202, https://doi.org/10.29333/ojcmt/2429
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Research Article
Messages with Impact: Creativity in Traditional Outdoor Advertising Platforms in Castellón (Spain) and Warrington (UK)
Eva Breva Franch, Chelo Balado Albiol, . Rutherford
Online Journal of Communication and Media Technologies, 3(2), April 2013, 94-111, https://doi.org/10.29333/ojcmt/2425
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Research Article
Conceptualizing Beauty: A Content Analysis of U.S. and French Women’s Fashion Magazine Advertisements
Pamela K. Morris, Katharine Nichols
Online Journal of Communication and Media Technologies, 3(1), January 2013, 49-74, https://doi.org/10.29333/ojcmt/2410
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Research Article
The Role and Usage of Visual Rhetoric in Advertising
Fatma Nazlı Köksal
Online Journal of Communication and Media Technologies, 3(January 2013 - Special Issue), 2013, 78-86, https://doi.org/10.30935/ojcmt/5711
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Research Article
Am I In? Influence of Viewers’ Race and Sex on Image Appeal for Higher Education Advertising
Joseph Erba, Laurie Phillips, Mugur V. Geana
Online Journal of Communication and Media Technologies, 2(4), October 2012, 1-31, https://doi.org/10.29333/ojcmt/2396
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Research Article
Advertising Effectiveness: “Understanding The Value Of Creativity In Advertising”, A Review Study In India
Pooja Sharma
Online Journal of Communication and Media Technologies, 2(3), July 2012, 1-10, https://doi.org/10.29333/ojcmt/2386
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Research Article
Social Media: Changing Advertising Education
Deborah H. Lester
Online Journal of Communication and Media Technologies, 2(1), January 2012, 116-125, https://doi.org/10.29333/ojcmt/2373
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