Keyword: socialization

4 results found.

Research Article
Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender
Madeeha Irshad, Muhammad Shakil Ahmad
Online Journal of Communication and Media Technologies, 9(4), October 2019, e201920, https://doi.org/10.29333/ojcmt/5865
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Research Article
Advertising Avoidance: A Consumer Socialization Perspective
Federico de Gregorio, Jong-Hyuok Jung, Yongjung Sung
Online Journal of Communication and Media Technologies, 7(3), July 2017, 1-26, https://doi.org/10.29333/ojcmt/2597
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Research Article
The Role of Recreational Media Use in Youth Socialization: Extending the Citizen Communication Mediation Model
Min-Woo Kwon, Dave Wilcox, Dhavan V. Shah
Online Journal of Communication and Media Technologies, 4(1), January 2014, 185-216, https://doi.org/10.29333/ojcmt/2461
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Research Article
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
Eunseon Kwon, Jong-Hyuok Jung
Online Journal of Communication and Media Technologies, 3(4), October 2013, 88-106, https://doi.org/10.29333/ojcmt/2448
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