Keyword: recall

3 results found.

Research Article
Narrative Styles and Narratology Formats in PSAs: Assessing the Effects on Arousal, Attention, and Memory
Kimberly Baker, Fei Qiao, Shuhua Zhou
Online Journal of Communication and Media Technologies, 9(4), October 2019, e201925, https://doi.org/10.29333/ojcmt/5948
Download PDF
Research Article
Impact of Television Media in Influencing Consumer Buying Behaviour Through Humourous Adverstisements
N. Senthilkumar, S. Venkatesh
Online Journal of Communication and Media Technologies, 7(2), April 2017, 71-95, https://doi.org/10.29333/ojcmt/2592
Download PDF
Research Article
The Relation between Positive Brand Emotions and Recall
Duygu Aydin
Online Journal of Communication and Media Technologies, 4(1), January 2014, 173-184, https://doi.org/10.29333/ojcmt/2460
Download PDF