Keyword: purchase

4 results found.

Research Article
Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude
Farhina Hameed, Ishtiaq Ahmed Malik, Noor Ul Hadi, Muhammad Ali Raza
Online Journal of Communication and Media Technologies, 13(2), April 2023, e202309, https://doi.org/10.30935/ojcmt/12876
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Research Article
Trust in social media influencers and purchase intention: An empirical analysis
Zeynep Alkan, Sevilay Ulas
Online Journal of Communication and Media Technologies, 13(1), January 2023, e202301, https://doi.org/10.30935/ojcmt/12783
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Research Article
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
Eunseon Kwon, Jong-Hyuok Jung
Online Journal of Communication and Media Technologies, 3(4), October 2013, 88-106, https://doi.org/10.29333/ojcmt/2448
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Research Article
The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage
Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria
Online Journal of Communication and Media Technologies, 2(2), April 2012, 141-152, https://doi.org/10.29333/ojcmt/2383
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