Keyword: hospitals

3 results found.

Research Article
Online content strategies for building credible brands: An analysis of the world’s 100 best hospitals
Pablo Medina Aguerrebere, Eva Medina, Toni González Pacanowski
Online Journal of Communication and Media Technologies, 15(1), January 2025, e202506, https://doi.org/10.30935/ojcmt/15910
Download PDF
Research Article
Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in Spain
Pablo Medina Aguerrebere, Eva Medina, Toni González Pacanowski
Online Journal of Communication and Media Technologies, 14(1), January 2024, e202407, https://doi.org/10.30935/ojcmt/14132
Download PDF
Research Article
Branding cancer research institutions through social media platforms
Pablo Medina-Aguerrebere, Eva Medina, Toni Gonzalez-Pacanowski
Online Journal of Communication and Media Technologies, 13(2), April 2023, e202313, https://doi.org/10.30935/ojcmt/12955
Download PDF