Keyword: endorsement

3 results found.

Research Article
Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude
Farhina Hameed, Ishtiaq Ahmed Malik, Noor Ul Hadi, Muhammad Ali Raza
Online Journal of Communication and Media Technologies, 13(2), April 2023, e202309, https://doi.org/10.30935/ojcmt/12876
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Research Article
Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies
Okorie Nelson, Agbaleke Deborah
Online Journal of Communication and Media Technologies, 7(1), January 2017, 15-32, https://doi.org/10.29333/ojcmt/2577
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Research Article
The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage
Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria
Online Journal of Communication and Media Technologies, 2(2), April 2012, 141-152, https://doi.org/10.29333/ojcmt/2383
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