Keyword: commercial

3 results found.

Research Article
Communicating national identity markers in official tourism commercials: The challenge of overrepresentation
Teodora Kiryakova-Dineva
Online Journal of Communication and Media Technologies, 15(3), July 2025, e202527, https://doi.org/10.30935/ojcmt/16805
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Research Article
A Thematic Content Analysis Concerning the Emotional Message Repertory of the TV Commercials of the Products Directed at the Young Target Audience
Ugur Bati, Bunyamin Atici
Online Journal of Communication and Media Technologies, 6(2), April 2016, 1-19, https://doi.org/10.29333/ojcmt/2544
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Research Article
Analysing the Effectiveness of the Personality Symbols/Icons
Ipek Halim
Online Journal of Communication and Media Technologies, 2(3), July 2012, 11-32, https://doi.org/10.29333/ojcmt/2387
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