ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES

Online ISSN: 1986-3497

Keyword: billboards advertising

1 result found.

Research Article

Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention

Chimeziem E. Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir

Online Journal of Communication and Media Technologies, 12(1), January 2022, e202204, https://doi.org/10.30935/ojcmt/11432

Journal Details

Founded In: 2011

Published: Quarterly

Language: English

APC: €950

Indexed in ESCI & SCOPUS

Impact Factor (IF): 0.7 (2023)

Five Year IF : 0.8

JCI : 0.56 (2023)

CiteScore 2021 : 3.4

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