Keyword: adoption behavior

2 results found.

Research Article
The role of social media use motivations in university students’ adoption of AI-supported learning tools: The mediating effect of perceived usefulness
Gulbakyt K. Shashayeva, Akhmetova Aigul Igenovna, Naziya A. Tassilova, Saltanat B. Beisenova, Aigul K. Nogayeva, Yanjie Song, Aliya S. Kosshygulova
Online Journal of Communication and Media Technologies, 16(2), April 2026, e202633, https://doi.org/10.30935/ojcmt/18592
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Research Article
The Role of Perceived Utilitarian and Hedonic Value in Predicting Use of Location-Based Anonymous Social Networking Sites
Priyanka Khandelwal, Melissa R. Gotlieb
Online Journal of Communication and Media Technologies, 11(4), October 2021, e202118, https://doi.org/10.30935/ojcmt/11114
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