Keyword: Recall

3 results found.

Research Article
Narrative Styles and Narratology Formats in PSAs: Assessing the Effects on Arousal, Attention, and Memory
Kimberly Baker, Fei Qiao, Shuhua Zhou
Online Journal of Communication and Media Technologies, 9(4), October 2019, e201925, https://doi.org/10.29333/ojcmt/5948
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Research Article
Impact of Television Media in Influencing Consumer Buying Behaviour Through Humourous Adverstisements
N. Senthilkumar, S. Venkatesh
Online Journal of Communication and Media Technologies, 7(2), April 2017, 71-95, https://doi.org/10.29333/ojcmt/2592
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Research Article
The Relation between Positive Brand Emotions and Recall
Duygu Aydin
Online Journal of Communication and Media Technologies, 4(1), January 2014, 173-184, https://doi.org/10.29333/ojcmt/2460
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