Keyword: Media strategy

4 results found.

Research Article
Emotional brand communication on social media to foster financial well-being
Charmaine du Plessis
Online Journal of Communication and Media Technologies, 13(4), October 2023, e202342, https://doi.org/10.30935/ojcmt/13452
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Research Article
Designing a Model of Acceptance New Media Technologies (Media Convergence Emphasis)
Babak Rahnavard, Kamran Mohamad Khani, Aliakbr Farhanghi, Amir Hossein Mohammad Davoudi
Online Journal of Communication and Media Technologies, 7(4), October 2017, 43-60, https://doi.org/10.29333/ojcmt/2609
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Research Article
Advertising Effectiveness: “Understanding The Value Of Creativity In Advertising”, A Review Study In India
Pooja Sharma
Online Journal of Communication and Media Technologies, 2(3), July 2012, 1-10, https://doi.org/10.29333/ojcmt/2386
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Research Article
A Lesson Before Dying: Embracing Innovations for Community Engagement as a Survival Strategy for Media in Crisis
Sam Chege Mwangi
Online Journal of Communication and Media Technologies, 1(3), July 2011, 14-34, https://doi.org/10.29333/ojcmt/2337
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