Keyword: Marketing Communication

5 results found.

Research Article
Emotional brand communication on social media to foster financial well-being
Charmaine du Plessis
Online Journal of Communication and Media Technologies, 13(4), October 2023, e202342, https://doi.org/10.30935/ojcmt/13452
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Research Article
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Noor Ul Hadi, Nadia Aslam
Online Journal of Communication and Media Technologies, 13(1), January 2023, e202302, https://doi.org/10.30935/ojcmt/12784
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Research Article
Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign
Caglar Genc
Online Journal of Communication and Media Technologies, 6(2), April 2016, 20-37, https://doi.org/10.29333/ojcmt/2545
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Research Article
Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook
Bettina Lis, Jonathan Schulz
Online Journal of Communication and Media Technologies, 4(4), October 2014, 14-33, https://doi.org/10.29333/ojcmt/2484
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Research Article
Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector
Mehmet Serdar Ercis
Online Journal of Communication and Media Technologies, 1(3), July 2011, 83-95, https://doi.org/10.30935/ojcmt/2340
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