ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES

Online ISSN: 1986-3497

Keyword: Interracial advertising

1 result found.

Research Article

Am I In? Influence of Viewers’ Race and Sex on Image Appeal for Higher Education Advertising

Joseph Erba, Laurie Phillips, Mugur V. Geana

Online Journal of Communication and Media Technologies, 2(4), October 2012, 1-31, https://doi.org/10.29333/ojcmt/2396

Journal Details

Founded In: 2011

Published: Quarterly

Language: English

APC: €950

Indexed in ESCI & SCOPUS

Impact Factor (IF): 0.7 (2023)

Five Year IF : 0.8

JCI : 0.56 (2023)

CiteScore 2021 : 3.4

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The articles published in this journal are licensed under the CC-BY Creative Commons Attribution International License.

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