Keyword: Innovation Diffusion Theory

2 results found.

Research Article
Attitudes of Female Smokers/Non-Smokers towards Smoke-Free Air Zone Ad Campaign
Online Journal of Communication and Media Technologies, 6(2), April 2016, 20-37, https://doi.org/10.29333/ojcmt/2545
Research Article
Smart Choice: Smartphone Users’ Intentions to Accept Mobile Advertising
Online Journal of Communication and Media Technologies, 3(2), April 2013, 187-202, https://doi.org/10.29333/ojcmt/2429