Keyword: Electronic Media

2 results found.

Research Article
Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook
Online Journal of Communication and Media Technologies, 4(4), October 2014, 14-33, https://doi.org/10.29333/ojcmt/2484
Research Article
Anchorperson: An Emerging Phenomenon in the Electronic Media
Online Journal of Communication and Media Technologies, 3(3), July 2013, 1-18, https://doi.org/10.29333/ojcmt/2431