Keyword: Consumer

18 results found.

Research Article
Consumers’ social media engagement and online behavior: A structural equation modelling analysis
Dimitrios Amanatidis, Ifigeneia Mylona, Michael Dossis, Irene(Eirini) Kamenidou, Spyridon Mamalis
Online Journal of Communication and Media Technologies, 14(1), January 2024, e202401, https://doi.org/10.30935/ojcmt/13857
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Research Article
Effects of message, medium, and motivational factors on news engagement and mobile news consumption: Evidence from Malaysia
Bahiyah Omar, See Kee Ng, Nurzali Ismail
Online Journal of Communication and Media Technologies, 13(3), July 2023, e202325, https://doi.org/10.30935/ojcmt/13116
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Research Article
Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude
Farhina Hameed, Ishtiaq Ahmed Malik, Noor Ul Hadi, Muhammad Ali Raza
Online Journal of Communication and Media Technologies, 13(2), April 2023, e202309, https://doi.org/10.30935/ojcmt/12876
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Research Article
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Noor Ul Hadi, Nadia Aslam
Online Journal of Communication and Media Technologies, 13(1), January 2023, e202302, https://doi.org/10.30935/ojcmt/12784
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Research Article
Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
Chimeziem E. Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir
Online Journal of Communication and Media Technologies, 12(1), January 2022, e202204, https://doi.org/10.30935/ojcmt/11432
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Research Article
Consumer Perceptions towards Dairy Products: Effects of Mass Media
Gülseren Şendur Atabek, Ümit Atabek
Online Journal of Communication and Media Technologies, 9(2), April 2019, e201908, https://doi.org/10.29333/ojcmt/5762
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Research Article
Determination of Smartphone Users’ Perceptions of Branded Mobile Applications in Turkey
Niyazi Gumus
Online Journal of Communication and Media Technologies, 7(3), July 2017, 27-45, https://doi.org/10.29333/ojcmt/2598
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Research Article
Advertising Avoidance: A Consumer Socialization Perspective
Federico de Gregorio, Jong-Hyuok Jung, Yongjung Sung
Online Journal of Communication and Media Technologies, 7(3), July 2017, 1-26, https://doi.org/10.29333/ojcmt/2597
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Research Article
Impact of Television Media in Influencing Consumer Buying Behaviour Through Humourous Adverstisements
N. Senthilkumar, S. Venkatesh
Online Journal of Communication and Media Technologies, 7(2), April 2017, 71-95, https://doi.org/10.29333/ojcmt/2592
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Research Article
Online Newspapers Providing Credible Information: A Survey of Indian Online News Readers
Pradeep Tewari
Online Journal of Communication and Media Technologies, 6(4), October 2016, 132-146, https://doi.org/10.29333/ojcmt/2573
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Research Article
Virtuel Flaneuseasa New Consumer Identity: A Qualitative Research on Pinterest
Nilnur Tandacgunes
Online Journal of Communication and Media Technologies, 6(2), April 2016, 177-196, https://doi.org/10.29333/ojcmt/2554
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Research Article
Turkish Series: Products of Popular Culture and Tools for Inclusive Globalization
Cansu Arisoy
Online Journal of Communication and Media Technologies, 6(1), January 2016, 129-142, https://doi.org/10.29333/ojcmt/2543
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Research Article
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
Eunseon Kwon, Jong-Hyuok Jung
Online Journal of Communication and Media Technologies, 3(4), October 2013, 88-106, https://doi.org/10.29333/ojcmt/2448
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Research Article
Preference for Television Stations among Inhabitants of Akropong Akuapem, Ghana
Hamdiyah Alhassan, Paul Adjei Kwakwa
Online Journal of Communication and Media Technologies, 3(1), January 2013, 195-204, https://doi.org/10.29333/ojcmt/2418
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Research Article
Individual Preference for Radio Stations in The Eastern Region of Ghana
Paul Adjei Kwakwa
Online Journal of Communication and Media Technologies, 2(4), October 2012, 65-76, https://doi.org/10.29333/ojcmt/2399
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Research Article
The First Step To Communication With Environmentally Responsible Consumer: Measuring Environmental Consciousness Of Turkish Consumers
Yavuz Tuna, Levent Ozkocak
Online Journal of Communication and Media Technologies, 2(3), July 2012, 131-147, https://doi.org/10.29333/ojcmt/2393
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Research Article
Advertising Effectiveness: “Understanding The Value Of Creativity In Advertising”, A Review Study In India
Pooja Sharma
Online Journal of Communication and Media Technologies, 2(3), July 2012, 1-10, https://doi.org/10.29333/ojcmt/2386
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Research Article
A Content Analysis: Environment Themes and Tools in Newspapers Advertisements
Levent ÖZKOÇAK, Yavuz TUNA
Online Journal of Communication and Media Technologies, 1(3), July 2011, 1-13, https://doi.org/10.29333/ojcmt/2336
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