Keyword: Attitude

12 results found.

Research Article
Online purchases among consumers during the COVID-19 pandemic in Malaysia
Arumugam Raman, Kai Hu
Online Journal of Communication and Media Technologies, 14(2), April 2024, e202414, https://doi.org/10.30935/ojcmt/14252
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Research Article
Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude
Farhina Hameed, Ishtiaq Ahmed Malik, Noor Ul Hadi, Muhammad Ali Raza
Online Journal of Communication and Media Technologies, 13(2), April 2023, e202309, https://doi.org/10.30935/ojcmt/12876
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Research Article
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Noor Ul Hadi, Nadia Aslam
Online Journal of Communication and Media Technologies, 13(1), January 2023, e202302, https://doi.org/10.30935/ojcmt/12784
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Research Article
Specificities Introduced by Mobile Phones in the Relationship Between Children and Commercial Content
Beatriz Feijoo, Charo Sádaba
Online Journal of Communication and Media Technologies, 12(4), October 2022, e202227, https://doi.org/10.30935/ojcmt/12338
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Research Article
Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender
Madeeha Irshad, Muhammad Shakil Ahmad
Online Journal of Communication and Media Technologies, 9(4), October 2019, e201920, https://doi.org/10.29333/ojcmt/5865
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Research Article
Religion Wise Differences in Female's Attitude towards Role Portrayal of Women in Tv Advertisements
Mohd. Tariqa, Mohd. Afaq Khan, Vandana Singh, Priya Singh
Online Journal of Communication and Media Technologies, 8(1), January 2018, 112-129, https://doi.org/10.29333/ojcmt/2366
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Research Article
Advertising Avoidance: A Consumer Socialization Perspective
Federico de Gregorio, Jong-Hyuok Jung, Yongjung Sung
Online Journal of Communication and Media Technologies, 7(3), July 2017, 1-26, https://doi.org/10.29333/ojcmt/2597
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Research Article
Educational Use of Mobile Phones by Undergraduate Students: An Indian Perspective
Ishita Halder, Santoshi Halder, Abhijit Guha
Online Journal of Communication and Media Technologies, 5(4), October 2015, 64-76, https://doi.org/10.29333/ojcmt/2526
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Research Article
Attitudes of Media and Political Sciences Students Towards the Way Palestinian Television Addresses the political Division: A Field Study
Ayat Abu Al Own, Mohammad Al Qudah
Online Journal of Communication and Media Technologies, 4(3), July 2014, 21-46, https://doi.org/10.29333/ojcmt/2474
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Research Article
Updated Statuses: Understanding Facebook Use through Explicit and Implicit Measures of Attitudes and Motivations
Heather Shoenberger, Edson Tandoc Jr.
Online Journal of Communication and Media Technologies, 4(1), January 2014, 217-244, https://doi.org/10.29333/ojcmt/2462
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Research Article
Influencing Policy Decisions: Impact of Legislator Attitudes and Demographics on Public Relations Practice
Judith M. White
Online Journal of Communication and Media Technologies, 4(1), January 2014, 50-82, https://doi.org/10.29333/ojcmt/2455
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Research Article
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
Eunseon Kwon, Jong-Hyuok Jung
Online Journal of Communication and Media Technologies, 3(4), October 2013, 88-106, https://doi.org/10.29333/ojcmt/2448
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